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A room with a view.
On a 111-acre wildlife sanctuary overlooking a private pond surrounded by the scenic natural beauty of The Berkshires, you’ll find the Yankee Inn. This unique place needed a new brand identity that helps tell the tale and entices visitors. We took a look at the natural surroundings, and the mid-century modern inspired hotel design and created to inspire our branding solution.
IDENTITY / WEB DESIGN
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“The overall brand identity is inspired by the Berkshires. The color scheme takes cues from the uniquely forested surroundings. In the summer the landscape is lush and dense with pines, ferns and deciduous trees creating a palette of moss greens. The logo comes from the fact that there are a lot of foxes on the grounds of the wildlife sanctuary and you’re likely to see one during your stay. So, it was a great choice to became the mascot.”
