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Creating a brand with a fighter’s heart.

Submission Nutrition is a brand that creates fuel that’s geared toward Brazilian Ju Jitsu fighters with a focus on natural ingredients like hemp, honey and nut butters. The look and feel for this identity leans into the attitude and grit of a warrior and the place BJJ got it’s name. Colors inspired by the Brazilian jungle, visuals inspired by the ferocity of a fighter, and typography that speaks to strength all come together to create the Submission Nutrition brand tool kit.

IDENTITY / ILLUSTRATION / PACKAGING