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How we gave a weight loss brand newfound confidence.
Ireland’s largest weight loss brand has been around for over 50 years. They’ve perfected an approach to weight loss that’s all about creating a healthy relationship with food, a positive attitude toward exercise and an impact on mental health. The deep relationships they’ve formed with their members are proof of the strength and joy of the program. However, Unisim’s visual identity wasn’t giving off the same energy.
Our objective: Refresh Unislim’s visual identity to better reflect body positivity and communicate the joyful experience of the program.
IDENTITY
Agency: Common Good
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“Unislim’s new visual style helped them speak to a wider audience and change more lives. The refreshed identity created a more welcoming atmosphere for new and existing members to embrace the fun, inclusive community of Unislim.”
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Unislim Meals Packaging
After the brand identity was complete Unislim started a new venture. They worked with a professional chef to create four frozen meals that utilize healthy high-quality ingredients. We wanted to bring the joy and excitement from the brand identity into a new line of packaging while pushing the look to feel unique from the brand.
