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Reset your wonder.

I was asked to creative direct the Holiday 2020 photoshoot for The North Face. Holiday is when the brand gets to showcase its pinnacle product. Our goal was to bring the consumer along for a journey that fuels exploration, and re-sets expectations. With 2020 causing travel limitations we wanted to encourage consumers to explore their own backyard. The photography direction was to create a fly-on-the-wall perspective to draw the viewer into authentic moments.

CREATIVE DIRECTION
Agency: LRXD
Photography: Dave Lehl & Ali Vagnini